Introducing the LLM Optimizer
Adobe has introduced a new platform called LLM Optimizer, announced at Cannes Lions, one of the advertising industry’s biggest annual events. This platform is designed to help advertisers capitalize on the wave of large language models (LLMs) that’s been sweeping the internet.
The LLM Optimizer provides essential tools to help marketing teams keep track of their brands’ visibility as customers increasingly turn to AI chatbots like ChatGPT to find information online, rather than relying solely on traditional Google searches.
“Generative AI interfaces are becoming go-to tools for how customers discover, engage, and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product at Adobe Experience Cloud.
What It Helps Marketers Do
The Adobe LLM Optimizer serves as a window into a brand’s performance across a suite of generative AI tools, including ChatGPT, Gemini, and Claude. Here’s what it offers marketers:
Track Brand Visibility: Marketers can receive updates when their own content—such as links to their website—is included in an LLM’s response to a user query. This provides clarity into how, when, and where their brands are appearing across AI tool outputs.
Understand Customer Behavior: The platform helps marketers understand the kinds of questions that customers are asking, allowing for further refinement of marketing tactics.
Make Quick Adjustments: The platform allows SEO leaders, digital marketers, and others to make quick adjustments to their online publishing strategies to help their brands stand out more conspicuously.
Automated Recommendations: The platform includes a “recommendation engine” that constantly monitors LLM responses and suggests adjustments to online content that can boost brand visibility.
Streamlined Implementation: Recommended changes can be approved with a single click, eliminating the need for time- and labor-intensive web development processes. Adobe’s system ensures that approved changes to branded content strategy adhere to all relevant brand design guidelines.
Reporting Capabilities: The system can generate reports that can be shared with other teams.
The LLM Optimizer is available now through Adobe Experience Manager accounts and also as a standalone app, with pricing varying depending on the size and particular needs of each enterprise customer.
