These days, when people look for businesses online, they often see your Google Business Profile first. Google now shows a lot more pictures in search results, so it’s really important to make your profile look good. Let’s look at how you can improve your profile to help more people find your business online.
The trick is using more… pictures
Google has started showing many more pictures when people search for local businesses. In fact, pictures now take up about a third of the screen on phones. This means having good pictures on your profile is more important than ever.
🌊 You won’t get lost in the data from your website. We’ll explain what your data means and how to use it to get more visitors and sales. Get a quote →
How to improve Google Business Profile
Now you know the main method. We will tell you how to do it in detail.
Add good quality pictures and videos
- Take clear pictures of your products, services, and building.
- Show both inside and outside of your business, your team, and close-ups of products.
- Use Google’s Business Profile Manager to add your pictures: https://business.google.com/
Keep adding new pictures
- Add new pictures often, like every week.
- Show any changes or new things you’re offering.
Ask customers to add pictures (a.k.a UGC content)
- Encourage customers to leave reviews with pictures.
- Reply to customers who add pictures to show you care.
Use good descriptions for pictures
- Give your picture files clear names (like “red-sofa.jpg” instead of “IMG12345.jpg”).
- Add descriptions to pictures on your website that link to your Business Profile.
Make sure pictures show the real You
- Use pictures that truly show what your business looks like.
- Don’t use fake pictures or stock photos.
Use all of Google’s features
- Add your products to your profile using Google’s Products feature.
- Use Posts to share news and offers with pictures.
Add different types of pictures
- Google might show different main pictures depending on what people search for.
- Add lots of different pictures that show all parts of your business.
Check and reply to reviews
- Look at your reviews often, especially ones with pictures.
- Thank people for good reviews and try to help if there are any problems.
Why these actions will help?
If you follow these steps, you can:
- Make people trust your business more.
- Show up higher in local search results.
- Help the right customers find you.
- Look professional and appealing.
- Use customer pictures to make your profile even better.
For more help, check out Google’s official guide to have a better understanding.