Your homepage is the most visited page on your store. It’s where visitors decide whether to stay and shop or leave for a competitor. This guide shows you exactly how to edit and improve your Shopify homepage to increase sales.
How to Edit Your Homepage
Step 1: Access the Theme Editor
- Go to Online Store > Themes in your Shopify admin
- Click “Customize” on your current theme
- You’ll see your homepage with editing options on the left
Important: Always click “Duplicate” first to create a backup before making changes.
Step 2: Edit Sections
Your homepage is made of sections you can customize:
Header Section:
- Add your logo
- Set up navigation menu
- Choose colors
Banner Section:
- Upload a hero image
- Write a headline
- Add a “Shop Now” button
Product Sections:
- Feature your best-selling items
- Show product collections
- Add product images
Footer Section:
- Add contact information
- Include social media links
- List important pages
Step 3: Customize Each Section
- Click any section on the left menu
- Edit the content in the right panel
- Change text, images, colors, and buttons
- Use the mobile preview to check how it looks on phones
Step 4: Add or Remove Sections
- Click “Add section” to add new content blocks
- Click “Remove section” to delete unwanted sections
- Drag sections up or down to reorder them
Step 5: Save Your Changes
Click “Save” in the top right corner when you’re done.
What Makes a Good Homepage?
A good homepage should:
- Tell visitors what you sell immediately
- Make it easy to find products
- Look great on mobile phones
- Have clear “Buy Now” buttons
- Load quickly
Take Your Homepage to the Next Level
Now that you know how to edit your homepage, it’s time to make sure it’s actually working to drive sales. A proper audit will reveal exactly what’s holding back your conversions.
Use our complete Shopify CRO audit checklist to review every element of your homepage and store that impacts sales.
Conclusion
Shopify’s homepage offers extensive experimentation opportunities for store owners. The platform’s built-in customization functions allow you to easily modify various elements and features. Since each change has the potential to either improve or harm your conversion rates, we advise implementing a comprehensive A/B testing strategy to measure the impact of modifications before committing to them permanently.
