With an array of DIY tools on the market and the rise of generative AI that can “code” — it feels like building a website has never been easier. Using these tools can feel like a no-brainer, “just click and go”, but there is a big downside you should be aware of. Since these tools rely on templates that are probably used by thousands of other companies – your end website will lack creativity and originality. It won’t grab your customer’s attention.
In some cases, sure this is okay, you may just need something simple and straight-forward. But for any brand serious about growth – standing out is key to success and so as your digital shopfront, your website should reflect that. So what’s the alternative? Call us biased, but we think it’s getting the experts involved from a web development agency. Let’s look at the reasons why in more detail.
5 reasons to work with web development agency
Save time and focus on what’s important to you
At first it feels like being able to do everything yourself is liberating, you get to click here and there, and put your vision down exactly how you want it. But after time it becomes impossible. At some stage in order to grow you have to let go and delegate responsibility to other people. When it comes to the web, handing over to experts just makes sense.
You need your time to focus on the overall vision, to engage with your customers, to develop products, to grow your skills, resolve challenges and to support your team members. What marketing manager or founder wants to be spending their time trying to figure out how to align a piece of text 10pixels more to the left? or resolving bugs in a coding language you don’t even understand? Working with a web development agency frees up your time, you simply express your vision at the start, or send an email when you want a change made and leave it to the experts.
Creativity at the forefront
Creativity is the cornerstone of any successful website. Think of your website as the gateway to your business’s brand. Your customers are online every day, and their attention spans are short, in order to get attention you need a website which is different than the rest. This is where a web development agency’s expertise becomes invaluable. They can help your break free from the monotony of templates and help you express complex or abstract ideas effectively on the web.
You get it the way you want
When you choose to work with a web development agency, you get your website exactly how you want it. These agencies specialise in tailoring every single detail to fit your requirements. Whether it’s custom buttons, sidebars, menus, or any other element you can think of, they’ve got you covered.
But it doesn’t stop there. They’re also experts at incorporating animations, unique features, and functionalities that make your website stand out. Your site becomes more than just a collection of boxes and text; it transforms into an engaging digital space that prompts visitors to exclaim, “Wow!” Achieving this level of customisation is something you simply can’t replicate with off the shelf tools or AI alone.
They see things you don’t and can advise on complicated situations
Web development agencies bring a level of expertise that can make a significant difference to your website’s success. They have the keen eye to identify elements that may not be functioning optimally or could benefit from improvements. For instance, an intrusive pop-up might be irritating your visitors, or perhaps your website’s content looks impressive but doesn’t adhere well to SEO guidelines, affecting your search engine rankings. These agencies don’t just spot these issues; they’re also equipped to offer solutions which allow you to achieve the specific look and feel you want without the downsides of poor SEO rankings and a disappointing user experience.
Once they’ve identified areas for enhancement, they communicate these insights to you. With your approval, they proceed to make the necessary adjustments, ensuring your website not only meets but exceeds industry standards. Additionally, they keep you informed about the latest trends in website development, as well as what your competitors are doing in terms of campaigns and strategies. This ensures your website remains competitive and relevant in an ever-evolving digital landscape.
A web development agency can keep your site safe
Cybersecurity is a major concern. It’s reported that are around 13,000 WordPress sites hacked every day, and that’s just one platform. Losing control of your website to unauthorised parties or experiencing downtime for extended periods can have serious effects on your business. It’s not just about the immediate loss of access or data but also about maintaining the trust of your customers.
A web development agency plays a crucial role in safeguarding your online presence. They ensure the protection of your source code, manage hosting and domain registrations meticulously, and implement security measures that keep your website secure against potential threats. With an agency’s expertise, your website remains secure, forming a solid foundation for your business’s growth.
Conclusion
There are many reasons why working with a web development agency is a smart move. They bring creativity, customisation, expert advice, and security to the table. This means your website will not only looks pixel perfect but also works well and is easy for your team to keep up to date. Where the market is very crowded, first impressions are everything, and choosing to work with an agency is a wise decision for any business.
At Kahunam, we’ve been instrumental in helping businesses launch successful websites that contribute significantly to their growth. Reach out to us today to receive top-tier consultation on web development and start your journey towards owning a website that truly stands out.
