Website owners have probably noticed this rising topic everywhere. Site strategies need to change because the game is becoming much harder. Many business owners are wondering what they should do next.
Industry professionals are still investigating how to adapt to this situation. We’ve compiled some practical ideas that could benefit website owners and help improve their sites in this new AI-dominated situation.
9 tactis to improve website in AI era
1. Get Your Brand Mentioned Everywhere
Instead of passively waiting for people to find them, site owners should actively get their brands talked about on social media, podcasts, YouTube channels, and other websites. When AI systems pull information from the web, these branded mentions will stand out prominently.
Business owners should pursue partnerships with influencers in their niche who can amplify their message. As a brand appears more frequently across different platforms, AI will increasingly recognize the site as an authoritative source worth citing directly.
Why this matters to site owners: AI systems are designed to prioritize and cite sources they recognize across multiple platforms, so widespread brand mentions increase the chances of direct attribution.
2. Expand Your Marketing Channels
Website owners shouldn’t rely exclusively on Google anymore for their traffic. Instead, they should build email lists, create engaged social media communities, start a Discord server, or develop a YouTube channel. The traffic that comes directly to a site completely bypasses AI gatekeepers.
Content creators need to include clear links back to their websites across all these platforms. Site owners can use unique UTM codes to accurately track which channels bring the most visitors to their sites.
Why this matters to site owners: Direct traffic flows straight to websites without interference from AI intermediaries, giving business owners more control over their audience relationships.
3. Create Content AI Can’t Easily Replicate
Current AI technology struggles with original research, personal experiences, and specialized insider knowledge. Website owners can take advantage of this limitation by sharing unique case studies, conducting original surveys, or providing expert analysis that only they can offer.
When site content contains truly unique insights, AI systems will find it much harder to summarize without linking directly to the site as the authoritative source.
Why this matters to site owners: Original, unique content forces AI to cite the website rather than simply summarizing the work, driving traffic back to the site.
4. Focus on User Experience Beyond Just Content
While AI might extract and present information, it cannot replicate the complete experience of visiting a website. Business owners should make their websites faster, more intuitive, and more enjoyable to use by adding interactive tools, calculators, or vibrant community features that encourage return visits.
Visitors will often bypass AI-generated answers when they know they can get a richer, more engaging experience on the actual site.
Why this matters to site owners: A superior user experience creates compelling reasons for visitors to seek out sites directly instead of settling for AI summaries.
5. Optimize for Different Search Behaviors
People are now asking questions differently when interacting with AI. Website owners need to research how their specific audience uses AI search tools and then adjust their content strategy accordingly.
Content creators should focus on creating material that answers complex, nuanced questions that AI might struggle with. Site owners should use more conversational language and incorporate long-tail keywords that match how people naturally talk to AI assistants.
Why this matters to site owners: By understanding these emerging search patterns, businesses can maintain visibility as user behaviors continue to evolve in response to AI.
6. Build Direct Relationships With Your Audience
AI tools cannot build genuine relationships with audiences the way humans can. Business owners should focus on creating meaningful connections through consistently valuable newsletters, interactive webinars, engaging live Q&A sessions, and thoughtful community building activities.
When site owners engage directly with comments and create genuine two-way conversations, they’ll develop a loyal audience that will seek them out directly even when AI summarizes their content.
Why this matters to site owners: People who feel personally connected to a brand will bypass AI intermediaries and come straight to the website.
7. Diversify Your Revenue Streams
Website owners shouldn’t depend solely on ad revenue from page views. Instead, they can create premium content offerings, develop digital products, launch membership programs, or design online courses that solve specific problems for their audience.
These additional offerings give people compelling reasons to visit sites directly. Even if overall traffic decreases, business owners can maintain or even increase their revenue from a smaller but more dedicated audience.
Why this matters to site owners: Multiple income sources protect businesses from traffic fluctuations caused by AI or algorithm changes.
8. Collaborate With Others in Your Industry
Site owners can expand their reach significantly by teaming up with complementary businesses or content creators in their field. Guest posting opportunities, podcast appearances, and joint webinars help website owners tap into entirely new audiences who might not otherwise discover their sites.
When multiple trusted sources regularly mention and link to a site’s content, AI systems are much more likely to recognize and cite the site as a primary, authoritative source.
Why this matters to site owners: Each strategic collaboration introduces a brand to a new audience and strengthens its position as an industry authority.
9. Use Multimedia Formats AI Can’t Easily Process
Current AI technology struggles to fully extract value from video, audio, infographics, and interactive content. Content creators can leverage this limitation by expanding beyond text-based content to formats that require direct engagement from their audience.
This approach gives users compelling reasons to visit the actual site even after they’ve seen an AI-generated summary of the content.
Why this matters to site owners: Rich multimedia experiences cannot be fully replicated in AI search results, creating a competitive advantage for websites.
Final Thoughts
The increasing prevalence of AI doesn’t mean websites are doomed. It simply means the rules of the game have changed. By focusing on creating unique content, building direct relationships, and designing experiences that AI cannot replicate, site owners can continue to grow their online presence despite these new challenges.
