UX research enhanced with AI insights
Faster synthesis, sharper pattern recognition. AI helps us process research data at scale so you get actionable insights sooner.
What AI-enhanced research means
AI-assisted interview synthesis
AI processes hours of user interviews in minutes, surfacing themes, patterns, and key quotes that would take days to extract manually.
Automated heuristic evaluation
AI scans your product against established usability principles, identifying common issues instantly and freeing our researchers to focus on deeper analysis.
Pattern detection across sessions
AI analyses session recordings and heatmaps at scale, detecting behavioural patterns across thousands of user interactions that human review alone would miss.
What We Do
User Interviews
Structured conversations with your users to understand their needs, frustrations, and goals.
Usability Testing
Watch real users interact with your product. Identify friction points and opportunities for improvement.
Analytics Review
Deep dive into your existing data. Find patterns in user behaviour that reveal what's working and what isn't.
Competitor Analysis
Understand how competitors solve similar problems. Identify gaps and opportunities in your market.
Heuristic Evaluation
Expert review against established usability principles. Quick identification of common UX issues.
What You Get
Research Findings Report
Comprehensive documentation of what we learned. Key insights, patterns, and user quotes.
Prioritised Recommendations
Actionable improvements ranked by impact and effort. Know what to fix first.
User Journey Maps
Visual representation of how users move through your product. Highlight pain points and opportunities.
Actionable Insights
Clear, specific recommendations your team can implement. Not vague suggestions.
How It Works
Kickoff
Understand your goals, current challenges, and what success looks like for this research.
Research
Conduct interviews, testing sessions, and analysis. Gather qualitative and quantitative data.
Analysis
Synthesise findings into patterns and insights. Identify themes and prioritise issues.
Recommendations
Present findings with clear, actionable recommendations. Answer questions and plan next steps.
Good Fit For
Products with unclear conversion issues
Users are dropping off but you're not sure why. Research reveals the friction points.
Apps before major redesigns
Understand what's working before you change it. Make informed decisions, not assumptions.
Teams wanting data-driven decisions
Move beyond gut feelings and opinions. Base your roadmap on real user research.
Websites with high bounce rates
Discover why visitors leave. Identify the gaps between what users expect and what they find.
Frequently Asked Questions
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How many users do you interview?
Typically 5-8 users per segment. Research shows this captures the majority of usability issues. We can scale up for more complex products or multiple user types.
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Do you recruit the research participants?
We can work with your existing users or recruit participants that match your target audience. Recruitment approach depends on your product and goals.
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How long does a research project take?
A typical research sprint is 2-4 weeks. This includes planning, conducting research, analysis, and delivering recommendations. Timeline varies with scope.
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Do you implement the recommendations?
This service focuses on research and recommendations. Implementation can be handled by your team or we can discuss a separate engagement for design and development work.
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What if we already have analytics data?
Great - we'll use it. Quantitative data shows what's happening. Our research adds the why. The combination is more powerful than either alone.
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Can you test a prototype or early concept?
Absolutely. Testing early concepts is often the most valuable research. It's cheaper to fix problems in a prototype than in production code.
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What tools do you use for testing?
We use a mix of remote and in-person methods depending on your needs. Tools include Maze, Lookback, and Hotjar for quantitative insights.
Ready to Understand Your Users?
Book a call to discuss your research needs. We'll help you figure out the right approach for your product.