How many users do you interview?

Typically 5-8 users per segment. Research shows this captures the majority of usability issues. We can scale up for more complex products or multiple user types.

Do you recruit the research participants?

We can work with your existing users or recruit participants that match your target audience. Recruitment approach depends on your product and goals.

How long does a research project take?

A typical research sprint is 2-4 weeks. This includes planning, conducting research, analysis, and delivering recommendations. Timeline varies with scope.

Do you implement the recommendations?

This service focuses on research and recommendations. Implementation can be handled by your team or we can discuss a separate engagement for design and development work.

What if we already have analytics data?

Great - we'll use it. Quantitative data shows what's happening. Our research adds the why. The combination is more powerful than either alone.

Can you test a prototype or early concept?

Absolutely. Testing early concepts is often the most valuable research. It's cheaper to fix problems in a prototype than in production code.

What tools do you use for testing?

We use a mix of remote and in-person methods depending on your needs. Tools include Maze, Lookback, and Hotjar for quantitative insights.

UX Research & Auditing

UX research for websites and applications.

Understand how people use your product through interviews, usability testing and analytics review.

Book a call

Watch real people use the thing

Sharper pattern recognition and actionable insight from real user behaviour, not assumptions.

How we work

Research you can actually act on

We talk to your actual users

Not a proxy panel, not your team's assumptions about them. Real interviews with the people who use your product, and the awkward findings included.

Prioritised findings

Most research dies in a document nobody opens. You get a prioritised list of what to change, why, and what it's worth — short enough that your team reads it.

We can build the fix too

Research and development under one roof. No handover gap where insight gets lost in translation between the agency that found it and the team that has to ship it.

Research that shows what users actually do

We combine interviews, usability signals, and behavioural data so your team can make confident product decisions.

What we do

User Interviews

Structured conversations with your users to understand their needs, frustrations, and goals.

Usability Testing

Watch real users interact with your product. Identify friction points and opportunities for improvement.

Analytics Review

Review your existing data to find patterns in user behaviour.

Competitor Analysis

Understand how competitors solve similar problems. Identify gaps and opportunities in your market.

Heuristic Evaluation

Expert review against established usability principles. Quick identification of common UX issues.

What you get

Research Findings Report

Comprehensive documentation of what we learned. Key insights, patterns, and user quotes.

Prioritised Recommendations

Actionable improvements ranked by impact and effort. Know what to fix first.

User Journey Maps

Visual representation of how users move through your product. Highlight pain points and opportunities.

Actionable Insights

Clear, specific recommendations your team can implement. Not vague suggestions.

A clear route to production

How it works

From first conversation to clear findings and improvements your team can act on.

Step 1

Kickoff

Understand your goals, current challenges, and what success looks like for this research.

Step 2

Research

Conduct interviews, testing sessions, and analysis. Gather qualitative and quantitative data.

Step 3

Analysis

Synthesise findings into patterns and insights. Identify themes and prioritise issues.

Step 4

Recommendations

Present findings with clear, actionable recommendations. Answer questions and plan next steps.

Who it's for

Products with unclear conversion issues

Users are dropping off but you're not sure why. Research reveals the friction points.

Apps before major redesigns

Understand what's working before you change it. Make informed decisions, not assumptions.

Teams wanting data-driven decisions

Move beyond gut feelings and opinions. Base your roadmap on real user research.

Websites with high bounce rates

Discover why visitors leave. Identify the gaps between what users expect and what they find.

FAQ

Common questions

Ready to understand your users?

Book a call to discuss your research needs. We'll help you figure out the right approach for your product.