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How to Use GA4’s New Analytics Advisor to Understand Your Data

Google Analytics 4 has always been powerful. It’s also been complicated. Finding the right report, understanding what the numbers mean, diagnosing why something changed—these tasks required either training or trial and error. Analytics Advisor changes that. It’s an AI assistant built directly into GA4 that lets you ask questions in plain English and get answers … Read more

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Why Is My Search Traffic Changing This Month? December 2025 Core Update Explained

If you’ve noticed your website traffic shifting this month, you’re not imagining things. Google started rolling out the December 2025 core update on December 11th, and it’s affecting search rankings across the web. Here’s what’s happening and what you should (and shouldn’t) do about it. What’s Happening Right Now Google released its third core update … Read more

Categories SEO
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What’s New in WordPress 6.9 (December 2025)

WordPress 6.9 “Gene” arrived on December 2nd, 2025. This release focuses on collaboration tools and lays groundwork for AI features. Here’s what site owners need to know. The Headlines WordPress 6.9 introduces three significant additions: Notes – Add comments directly to blocks for team collaboration Command Palette expansion – Faster navigation across your entire admin … Read more

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How ChatGPT and Perplexity Shopping Features Affect Your Shopify Store

AI assistants are becoming shopping tools. Both ChatGPT and Perplexity have launched features that let users research, compare, and even buy products through conversation. If you run a Shopify store, here’s what you need to know. What’s Actually Happening Two major AI platforms now offer shopping experiences: ChatGPT handles around 50 million shopping-related queries per … Read more

Categories SEO
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Shopify Now Supports 2,048 Product Variants: What This Means for Your Store

Shopify has quietly increased the maximum number of variants per product from 100 to 2,048. If you’ve ever had to split a single product into multiple listings because you ran out of variant combinations, this update is for you. What Changed Previously, each product in Shopify could have a maximum of 100 variants. A variant … Read more