Generative AI is everywhere these days and has become part of our day to day toolkit. When it comes to your website, using AI Prompts to improve website content can go one of two ways. Done incorrectly it can become boring and unhelpful pretty quickly. And your audience, likely familiar with ChatGPT already, can probably sense it a mile off. On top of this Google may even penalise you for it.
Or, done correctly, it can help you enhance your content, acting as a reliable third-voice that can critique your website content and suggest improvements you may not have thought about. After all, creating a truly excellent website and keeping it updated is a tough cognitive task, why not get some help from AI to make a difference.
Pulling it off is a fine art. In this article, we’ll look at some tried and tested approaches that will help you work AI into your website editing workflow.
How to use AI Prompts to improve website content
When it comes to writing prompts, it’s not about just throwing random things at AI and expecting a good answer. That approach won’t get you far. Instead, it’s about taking a structured approach, to brief AI effectively and get you closer to your intended results
Specifying your target audience
To create content that connects with your audience, start by figuring out who they are, demographic data like age. Then, go a step further and understand their pain points, what drives them, and what they want to achieve. This way, your content can truly hit home.
Once you know who they are, choose the right way to speak to them. Do they like a more serious tone or something casual and friendly? Would they prefer facts and data, or do they respond better to emotional stories?
After sorting that out, write a detailed prompt for your content that includes these details: who the audience is, the tone you want, and the main points you want to cover. This will help your content come out just right.
Prompt Example:
“I need help with a blog post about healthy eating for college students. These are young adults who are always on the go, don't have a lot of money, and might not know much about cooking. Can you help me write something that's fun, easy to understand, and gives them some quick and cheap meal ideas?”But if you’re feeling lazy and just throw a plain idea at the AI, don’t be surprised if it gives you something bland in return.
For example: “Give me quick and cheap meal ideas.”
Why it doesn’t work:
- No information on the target audience (Is it for families? Professionals? Students?).
- Doesn’t specify any challenges or limitations (budget, time, cooking skills).
- No guidance on the tone or writing style.
- Results in vague ideas that may not resonate with the intended readers.
In short, a good prompt is like a roadmap, guiding towards a specific destination, while a bad prompt is more like dropping a pin on a map without any direction or context!
Providing context and background
For AI to create content that matches your brand, it needs to know what your business is all about. Start by briefly explaining your website’s purpose—what do you do, and how do you stand out from the competition? Share your mission and what makes your business special.
Next, talk about your brand voice. Also, list the main values that guide your business and shape the content you want.
Be clear about which page or section you’re focusing on. Where does it fit on your site, and what’s its main job? If it’s a product or service page, mention the main features and benefits you want to emphasize.
Lastly, include any unique selling points, special deals, or anything that sets your business apart. The more background you provide, the better the AI can create content that suits your needs!
Prompt Example:
"Give suggestions to improve our 'About Us' page to better reflect our company's mission of teaching technology to seniors? Focus on highlighting our patient approach, range of services, and the benefits we offer to older adults while maintaining a warm, jargon-free tone."Focusing on user intent
To make content that really answers what users are looking for, first figure out the main reason behind their search. Are they trying to learn something (informational), find a specific site (navigational), or buy something (transactional)?
Once you know the intent, go to common questions people might have on that topic. Imagine what they’d type into Google or what they’d want to know. Tools like Answer the Public or the “People Also Ask” section on Google can help spark ideas.
Then, focus on giving useful info that they can act on. What can they do after reading your content? What choices can they make with the details you share? Be clear and straightforward with your advice.
Lastly, when creating a prompt, spell out the user intent you’re targeting, the questions you want to cover, and the practical tips you’ll offer. This will help shape content that’s truly helpful and relevant!
Prompt Example:
"Can you help me write an article about growing tomatoes? I want to cover the basics like when to plant, how to care for them, and troubleshooting common issues. Make it easy for beginners to understand, like you're explaining it to a friend who's never gardened before."Requesting specific improvements
Focusing on certain parts of your content lets you boost its quality without losing the main message.
How to do it:
1. Read through your content carefully.
2. Make a list of where the content can be better—like its structure, the examples used, or how clear it is.
3. Write down what you’d like to improve in each area (e.g., “Simplify this paragraph” or “Add a practical example here”).
4. Turn these changes into easy-to-follow instructions.
Prompt Example:
"Improve our 'How to Start a Garden' article by adding an engaging introduction, including a section on choosing the right plants, and providing a step-by-step guide for soil preparation."Optimising for readability
Making your content easy to read keeps your audience interested and helps them understand your message better.
First, decide on the right reading level for your audience. Think about whether they need simple language or are comfortable with more complex words. Next, go through your content to find any complicated terms or ideas that might confuse your readers. Mark these areas for revision.
After that, focus on the structure. Use shorter paragraphs, add clear headings, and keep sentences straightforward to make it easier to follow. Once you know what needs tweaking, turn those points into clear instructions. For example, you might say, “Simplify technical terms” or “Add subheadings for better flow.”
This way, your content will be more engaging and easier to read.
Prompt Example:
"{{ Article Copy }}
Make our 'Introduction to Investing' article easier to read. Aim for a non-technical reading level, explain terms like 'diversification' and 'compound interest' simply, and add relevant subheadings every 3-4 paragraphs."Enhancing SEO elements
Begin by choosing your main keyword and a few related secondary keywords. Once you have these, decide which SEO elements need work. Common areas include the page title, meta description, and headers. Make sure to note character limits for titles (usually around 60 characters) and meta descriptions (around 140 characters) to keep them within the ideal range.
With this information, create a clear prompt for each element. For example, you could say, “Update the meta description to include the main keyword and stay under 140 characters” or “Revise headers to include secondary keywords naturally.”
Prompt Example:
"Improve SEO for our 'Healthy Smoothie Recipes' page. Write a title tag using 'healthy smoothie recipes' (max 60 characters), create a meta description highlighting quick, nutritious smoothies (max 155 characters), and suggest 3-4 subheadings using related keywords."Updating and refreshing content
Keeping your content up-to-date makes it more valuable for readers and improves your SEO.
Start by noting when the content was originally published. Then, do some research to see what’s new or has changed in the topic area. Look for any outdated info that needs to be removed or adjusted. Next, think about new points, examples, or sections that should be added to reflect current trends or developments.
Once you know what to update, create a detailed prompt, like “Replace outdated stats with recent data from 2024” or “Add a section about new industry regulations.” This will ensure your content stays fresh and relevant for your audience!
With a lot of AI Models you will run into a problem that their knowledge cuts off at a certain date. But it is possible for you to get round this by either gathering resources such as articles about the latest trends or regulations and providing this within your AI prompt, or by using an AI tool which has web browsing/search capabilities, like Perplexity AI or ChatGPT (currently premium plan only).
Prompt Example:
"Update our 'Home Office Setup Guide' for 2023. Remove old information, add current trends, and include new work-from-home best practices."AI is game changer, but use it wisely
With AI, you can save a lot of time on your tasks by treating it as a supportive assistant rather than relying on it to handle everything. You’ll still need to cross-check the information AI provides and apply your own knowledge to solve problems effectively. When you use AI Prompts to improve website content correctly, AI can speed up your process of improving your website.
