Want to boost your content’s performance? The secret lies in your introduction. A compelling opener can make or break your article’s success. Here are 7 proven formulas to craft introductions that grab attention and keep readers engaged.
1. The PAS Formula (Problem-Agitate-Solution)
Start by identifying a common problem your readers face. Then, emphasize the pain points before offering your solution. For example:
“Your website’s bounce rate is through the roof. Every day, potential customers visit your site and leave without taking action. But don’t worry – I’ve got a proven strategy to keep visitors engaged and boost your conversions…”
Another example:
“Is your website invisible to search engines? You’re pouring time and money into content, but it’s not bringing in any traffic. Don’t let your hard work go to waste – discover the SEO strategies that will skyrocket your visibility.”
2. The AIDA Formula (Attention-Interest-Desire-Action)
Begin with an attention-grabbing statement, build interest, create desire, and encourage action. Here’s how it works:
“Did you know that 75% of users never scroll past the first page of Google? Your competitors are cashing in on this traffic goldmine. With the right SEO approach, you could be too. Let me show you how to claim your share of those valuable clicks…”
One more example to look at:
“Did you know that 75% of users never scroll past the first page of search results? Your potential customers might be missing out on your amazing products. Learn how to climb those rankings and get the attention your business deserves.”
3. The APP Method (Agree-Promise-Preview)
Start with a statement your audience will agree with, make a promise, then preview your content. For instance:
“Every business owner wants more qualified leads. Here’s the good news: you can double your lead generation in just 90 days. In this guide, I’ll reveal the exact SEO tactics that have worked for hundreds of my clients…”
It also works with:
“Every business wants to dominate their niche online. Here’s the good news: you can triple your organic traffic in just 6 months. In this guide, I’ll reveal the exact SEO blueprint that’s worked for over 100 of my clients.”
4. The Story Method (Hook-Problem-Discovery-Result)
Tell a brief story that captures attention and relates to your content. Here’s an example:
“Last year, my blog was getting zero traffic. After testing 100+ SEO strategies, I finally cracked the code. Now we get 100k visitors per month. Here’s everything I learned…”
Another example:
“Two years ago, my e-commerce site was struggling to make sales. I was about to give up when I stumbled upon a little-known SEO technique. Fast forward to today, and we’re now generating six figures in monthly revenue. Here’s the strategy that changed everything…”
5. The Contrast Formula (Before-After-Bridge)
Highlight the difference between the current situation and the desired outcome. Then, bridge the gap with your content:
“Most SEO content reads like a robot wrote it. But the posts that actually rank? They connect with readers on a human level. Here’s how to write content that ranks AND converts…”
We have one more case study for you to learn.
“Most websites are like billboards in a desert – beautifully designed, but seen by no one. Imagine instead having a constant stream of targeted traffic flowing to your site every day. In this article, I’ll show you how to transform your website from an online ghost town into a bustling hub of engaged visitors.”
6. The Question Formula (Question-Pain-Solution)
Start with a question that resonates with your audience, acknowledge their pain, then offer a solution:
“Tired of writing content that never ranks? You’re not alone – 90% of pages get zero organic traffic. In this guide, I’ll show you how to join the top 10% that dominate search…”
or you can try this:
“Frustrated by SEO ‘experts’ who promise the moon but deliver nothing? You’re not alone – countless businesses waste thousands on ineffective SEO services. It’s time to take control of your online presence. Let me show you how to achieve real, measurable SEO results on your own.”
7. The Shocking Stat Formula (Stat-Impact-Solution)
Begin with a surprising statistic, explain its impact, then offer your solution:
“Only 5.7% of pages rank in the top 10 of Google. That means 94.3% of content gets buried past page 1. But there’s a pattern to what ranks – and I’ve cracked it…”
“Did you know that 93% of online experiences begin with a search engine? Yet, most businesses are missing out on this massive opportunity. Don’t let your competitors hog all that traffic. Discover the SEO strategies that will put your business front and center in search results.”
