Product popups can help you sell more when done right. They’re easy to set up and don’t need any coding skills. This guide shows you exactly how to add popups to specific products in your Shopify store.
How to set it up in Shopiy
Method 1: Use Shopify Forms (Free)
Step 1: Find Shopify Forms
- Go to Online Store > Forms in your Shopify admin
- Click “Create form” and pick the popup option
Step 2: Set Up Your Popup
- Use the simple editor to customize your popup
- Choose which product pages to show it on
- Set it to appear after 15-20 seconds
- Test it on your phone and computer, then turn it on
Good things: It’s free and always works with Shopify
Bad things: Limited options and basic reports
Method 2: Use Popup Apps
Best Free App: EcomSend Pop Ups
- Download from Shopify App Store
- Pick a template you like
- Target specific products using their web addresses
- Set it to show when people try to leave
Best Paid App: Wisepops
- Smart targeting based on what customers do
- Shows related products automatically
- Detailed reports on sales
Best Value: Claspo
- 30,000 page views per month for free
- Over 700 templates to choose from
- Good targeting options
How to Target Specific Products
Target by Web Address:
- For one product:
/products/your-product-name - For a group of products:
/collections/your-collection-name - Put these in your app’s targeting settings
Make It Work on Phones
Our recommendation is always checking how the pop up appears on mobile. It’s very important because according to Optimonk, the conversion rate of popup on mobile is 11.07% and you don’t want to miss that.
- Put popup on the center-right side
- Make buttons big enough for thumbs
- Don’t cover the whole screen
- Make the close button easy to see and click
FAQs
Q: Will popups hurt my website’s Google ranking? A: No, as long as you don’t use full-screen popups on phones. Google only penalizes popups that cover the entire mobile screen immediately when people visit from search results.
Q: Can I show different popups to new vs returning customers? A: Yes, most popup apps let you target based on visitor history. You can show welcome offers to new visitors and loyalty deals to returning customers.
Q: What if my popup doesn’t match my store’s design? A: All popup apps have customization options. You can change colors, fonts, and images to match your brand. Many also offer templates designed for different industries.
Q: Do I need to collect emails, or can I use popups for other things? A: You can use popups for announcements, shipping updates, size guides, or product recommendations. Email collection is just the most common use.
Q: How do I know if my popup is working? A: Check your popup app’s dashboard for signup numbers. Also watch your overall website stats – good popups shouldn’t increase the number of people leaving your site quickly.
Q: Can I test different popup designs? A: Yes, paid apps usually include A/B testing to compare different designs. Free apps typically don’t have this feature, so you’d need to test manually by changing designs every few weeks.
Conclusion
Adding popups to specific products is easy with today’s tools. You can experiement on a testing store if you have one. If you need help, contact Kahunam to get consultation. We have a Shopify retainer service that helps plenty of clients grow their stores.
