Shopify is a brilliant platform for e-commerce, but sometimes it can be a bit fiddly when it comes to customer communication. If you’ve ever found yourself wondering how to email specific groups of customers without the tedious task of copy-pasting individual email addresses, we are here to help with this article.
Solutions to email customer groups from Shopify orders
While Shopify doesn’t offer a direct way to email customer groups from the Orders page, there are several workarounds that can make this task much easier.
We have 3 options for store owners. Pick one that works best for you.
1. Use Shopify apps
There are several Shopify apps designed to solve this exact problem. Apps like ‘SC Customer Tagging‘ allow you to group customers based on various criteria and send emails to these groups directly from your Shopify admin panel.
2. Export and use an email marketing service
If you prefer more robust email marketing features, you can:
- Export your customer data from Shopify
- Import it into an email marketing service like Mailchimp or Klaviyo
- Create segments based on your criteria
- Send targeted emails to these segments
3. Utilise Shopify’s customer groups feature
Shopify users have access to customer groups.
You can create groups based on various factors like purchase history or location, then email these groups directly.
