Adding videos to your product descriptions can help boost sales by showing your products in action. Videos give customers a better understanding of what they’re buying and can answer questions they might have before making a purchase. If you’re wondering how to add videos to your Shopify product descriptions, this guide will walk you through the process in simple steps.
How to set it up
Before you can add a video to your product description, you need to have it hosted somewhere online. The easiest way is to upload your video to a platform like YouTube or Vimeo. These services are free to use and designed to handle video streaming smoothly.
Once you’ve uploaded your video, you’ll need to get the embed code. On YouTube, you can find this by clicking the “Share” button under the video, then selecting “Embed.” A box will appear with HTML code that you can copy.
Adding the video to your product description
Now that you have your video hosted and the embed code ready, you can add it to your product description.
First, log in to your Shopify admin panel and go to the Products section. Find the product you want to add the video to and click on it to edit.
In the product description area, you’ll see a rich text editor that lets you format your text. Look for a button that says “Show HTML” or has a </> symbol. Clicking this will switch the editor to HTML view where you can see the code behind your description.
Carefully paste the embed code from YouTube or Vimeo into the HTML editor at the exact spot where you want the video to appear. You can place it at the beginning, end, or somewhere in the middle of your description.
After pasting the code, click the HTML button again to return to the normal view. You might not see the video in the editor, but don’t worry – it should appear on your live store. Click the “Save” button to update your product with the new description that includes your video.
Checking your work
After saving, visit your store’s product page to make sure the video appears correctly. If you don’t see it, there might be an issue with the embed code or your theme might need adjustments to support video embedding.
Some older Shopify themes might not support video embedding in product descriptions. If you’re having trouble, you might need to update your theme or contact Shopify support for help.
Why use videos in product descriptions?
Videos can increase conversion rates because they show your products from different angles and demonstrate how they work. This helps build trust with potential customers and reduces the chance of returns since buyers know exactly what to expect.
To get the most from your product videos, keep them short and focused. Aim for 30-90 seconds that highlight the key features and benefits of your product. Make sure the video has good lighting and clear audio if you’re including narration.
Consider adding captions to your videos as well, since many shoppers browse with the sound off, especially on mobile devices.
Conclusion
Adding videos to your Shopify product descriptions is a simple way to improve your store and give customers more information about your products. By following these steps, you can easily embed videos from YouTube or Vimeo into your product pages and potentially increase your sales through better product demonstrations.
Remember that videos are just one part of a good product description. Make sure to also include clear text descriptions, high-quality images, and all the important details customers need to make a purchase decision.
