Bot traffic can mess up your analytics data and make it hard to understand how your store is really performing. Bots are automated programs that visit websites, and they can make your visitor numbers look bigger than they are, mess up your conversion rates, and make it tough to see which marketing actually brings in sales.
Shopify has built-in tool to help you separate real human visitors from bot traffic in your reports.
How to Use the Bot Traffic Filter: Step-by-Step
Step 1: Open the report you want to look at.
Step 2: Click “Add dimension” or find the dimension options.
Step 3: Select “Human or bot session” from the list.
Step 4: Your report will now show human and bot sessions separately so you can compare them.
Why Filtering Bot Traffic Matters for Your Store
Get Accurate Conversion Rates
When bots are counted in your numbers, your conversion rates look worse than they really are. Filtering to only human visitors shows how you’re actually doing with real customers.
Here’s an example: Let’s say you have 1,000 total sessions including bots, and you got 30 orders. That looks like a 3% conversion rate. But if only 600 of those sessions were real people, your actual conversion rate is 5%.
Identify Effective Marketing Channels
Bots often come from specific sources. When you filter to only human traffic, you can see which marketing actually brings real customers, decide where to spend your money, and stop paying for bot-heavy traffic.
Measure True Store Performance
Clean data helps you set realistic goals, track real growth, and make better business decisions.
Common Questions
Will filtering bot traffic affect my historical data?
The filter only changes what you see in reports. It doesn’t change your actual stored data. You can turn the filter on and off to see different views.
Does this filter affect my store’s actual traffic?
No, this is just a reporting tool. It doesn’t stop bots from visiting your store. It just separates bot sessions from human sessions in your reports.
Next Steps
Access your Shopify Analytics and find the “Human or bot session” filter. Apply the human filter to the reports you use most often. Review your conversion rates with clean, bot-free data. Look at your marketing channels again based on human traffic only. Set new goals using accurate, human-only numbers.
By filtering bot traffic from your analytics, you’ll understand what real customers are doing and make smarter decisions for growing your Shopify store.
Need help with your Shopify analytics? Contact Kahunam for Shopify retainer service.
