How to enable Google and Facebook login
Shopify now offers native social sign-in options for customer accounts, allowing visitors to log in using their Google or Facebook credentials directly on your store without third-party apps.
Setup process
The configuration takes just a few minutes:
- In Shopify Admin, navigate to Settings → Customer Accounts → Authentication
- Click Manage, then select either Google or Facebook to connect
- Copy your credentials from Google Cloud Console or Meta for Developers
- Paste the credentials into Shopify’s configuration fields
- Preview the login experience to ensure it works correctly
- Test with a real account to verify functionality
- Activate the feature for your customers
Requirements and setup notes
Before enabling social sign-in, ensure you meet these requirements:
- Your store must be using new Shopify Customer Accounts (upgrade from legacy accounts if needed)
- You need an active developer account with Google or Meta
- Only the customer’s email address is shared with Shopify during sign-in for privacy compliance
Benefits for your store
This feature provides several advantages for both merchants and customers:
- Customers can sign in with fewer steps, reducing friction during the purchase journey.
- Streamlined authentication helps convert more visitors into signed-in buyers.
- Easier account access enables better personalized shopping experiences and simplified repeat purchases.
- Social logins particularly benefit mobile users, where manual form completion often causes higher drop-off rates.
Conclusion
Social sign-in functionality represents a significant improvement for Shopify stores focused on reducing checkout friction and improving customer experience. The native integration eliminates the need for third-party apps while providing enterprise-level authentication options.
For merchants experiencing high cart abandonment rates or low customer account creation, implementing social sign-in can provide measurable improvements in engagement and retention. The quick setup process makes this a valuable feature to implement immediately, especially for stores with significant mobile traffic where typing friction commonly impacts conversion rates.
