Updating meta descriptions in Shopify is essential for improving your store’s visibility in search results. This guide will show you how to update meta descriptions for different types of pages in your Shopify store.work for each essential pages.
Updating homepage meta description
The homepage is often the first page visitors see, so its meta description needs to be compelling.
To update it, head to Online Store > Preferences in your Shopify admin. Look for the Title and meta description section where you can enter your new meta description.
Updating product page meta descriptions
For product pages, start by going to Products in your Shopify admin and click on the product you want to edit.
Find the Search engine listing section and click the pencil icon.
You’ll see a Meta description field where you can enter a new description.
Updating collection page meta descriptions
To modify collection page descriptions, navigate to Products > Collections and select your desired collection.
Look for the Search engine listing section and click the pencil icon to edit. Enter your new meta description in the designated field.
Updating regular page meta descriptions
For standard pages, go to Online Store > Pages and select the page you want to update. Find the Search engine listing preview section and click Edit website SEO.
You can then enter your new meta description in the Description field.
Updating blog post meta descriptions
For blog posts, head to Content > Blog posts and select your post. Look for the Search engine listing preview section and click the pencil icon.
Enter your new meta description in the Meta description field.
Final words
When writing meta descriptions, always aim to be clear and concise. Use natural language that speaks directly to your target audience. While keywords are important, avoid stuffing them unnecessarily. Keep your descriptions under 155 characters to ensure they display properly in search results.
Well-crafted meta descriptions can significantly improve your click-through rates from search results, ultimately driving more traffic to your Shopify store.
