Shopify now lets store owners choose which international markets they want to manage. Instead of selling to all countries at once, you can pick specific regions to focus on and add more markets over time.
How to use new feature to increase sales
Start small and grow
Begin your international expansion by selecting only the most promising markets based on your research.
Look at factors like customer interest (through website traffic data), market size, and competition. For example, if you notice significant traffic from Australia and Germany, prioritise these countries first.
When you activate a new market, give it at least 2-3 months to gather meaningful data. During this period, track key metrics like conversion rates, average order value, and return rates. This testing phase lets you understand each market’s unique challenges before committing more resources.
If a market performs well, increase your investment there; if it underperforms, you can either adjust your approach or focus elsewhere.
Rather than spreading your marketing budget across dozens of countries, concentrate your advertising efforts on your active markets. The approaches are:
- Create region-specific social media campaigns,
- Adjust your SEO strategy for local search terms,
- Consider market-specific promotions.
These focused approachces typically deliver a much higher return on investment than trying to market everywhere at once.
Save time and money
With Partial Market Management, you can structure your customer support to match your active markets.
The action is hiring support staff who speak the languages of your chosen regions and set business hours that align with those time zones.
Inventory management becomes much simpler when you’re selective about your markets. You can forecast demand more accurately for a limited number of regions and adjust your stock levels accordingly.
Localisation efforts can be expensive and time-consuming. By activating markets progressively, you can focus on creating high-quality translations and local content for each active market. Implement region-appropriate payment methods like Klarna for European markets or Afterpay for Australia.
How to set up this feature
- Go to your Shopify admin dashboard
- Click on the Markets section
- Choose which countries you want to sell to
- Set up pricing, shipping, and taxes for each market
- Launch and track your sales
- Add more countries when you’re ready
Conclusion
Partial Market Management helps you grow your international business step by step. By choosing specific markets to focus on, you can make the most of your resources, reduce confusion, and build a stronger global business that matches your current capabilities.
