Shopify offers a handy tool to track how many customers are adding items to their carts.
Knowing what your customers add to their carts is a great way to understand what’s working and what’s not on your Shopify store. With this data, you can spot popular products, improve product placement, and even test bundling strategies.
Here’s a simple guide to help you track “add to cart” activity in Shopify.
Where to find the “Add to Cart” data in Shopify
- Log in to your Shopify admin panel
- Click on ‘Analytics’, then ‘Reports’
- Look for the ‘Categories’ section and choose ‘Behaviour’
- Select ‘Online store cart analysis’
Depending on your Shopify plan, you might see different report names or limited data. Full behavioural reports are typically available on Shopify, Advanced, or Plus plans.
The report shows which products are often added to carts together within the last 30 days. If you see a message saying there’s not enough data, don’t worry. This usually happens when your store is new or doesn’t have many visitors yet.
For those using the latest version of Shopify Analytics, you’ll find this information in the ‘Items bought together’ report instead.
What the “Sessions with Cart” report shows
This report helps you track:
- How many sessions resulted in a customer adding something to their cart.
- Trends over time (daily, weekly, monthly).
- Whether your marketing and product pages are encouraging people to take action.
It’s a helpful starting point for improving your conversion rate and reducing cart abandonment.
Where to see which items are added together
If you want to go deeper and see which products are often added to carts together, look for the Items bought together report (available with Shopify’s newer analytics or via third-party apps).
This gives you insight into potential cross-sell or bundle opportunities.
What if you don’t see any data?
Don’t panic if your reports show low or no activity. This might happen if:
- Your store is new
- You have low traffic
- You haven’t had enough recent sessions to populate the report
Tip: Run a promotion, email campaign, or ad to drive traffic, then check the reports again in a few days.
FAQ
Q: Can I track which products are added to the cart the most?
Yes. In “Items added to cart” or “Items bought together,” you can see product-level details—depending on your plan.
Q: Why does my report say there’s not enough data?
It usually means you haven’t had enough recent traffic or add-to-cart actions. Try increasing traffic and check again later.
Q: Do I need an app to track this?
Not always. Shopify’s built-in analytics (for mid-to-higher plans) include this feature. But if you want more control, apps or GA4 can help.
- Google Analytics 4 (GA4): Track “add_to_cart” events manually with the right tracking setup.
- Hotjar or Microsoft Clarity: See how users interact with your product pages and cart.
- Shopify apps: Some analytics or CRO apps show add-to-cart behaviour with more detail.
