Shopify has released a new customer notification feature for store credit. Store owners can now automatically email customers when they receive store credit.
How the Email Notification Works
When issuing store credit to a customer, store owners can select “Notify customer” to send an email. The email includes:
- The credit amount issued
- The customer’s total store credit balance
Store owners can customize the email template in the Notifications section of Settings.
Using Store Credit at Checkout
Customers can use store credit as a payment method when they are logged in to the online store through customer accounts. Store credit also displays as a payment option at checkout for eligible customers.
Common Uses for Store Credit
The documentation lists several scenarios where store owners might issue store credit:
- Goodwill gestures
- Customer retention efforts
- Marketing campaigns
- Rewards or incentives (loyalty or referral programs)
Managing Store Credit Settings
Store credit is activated by default on Shopify stores. Store owners can control whether it displays as a payment method through Customer accounts settings.
Requirements for staff members:
- Must have “Store credit” staff permission to manage the feature
- POS staff need additional “Customers” permissions to handle store credit in-store
Setup steps:
- Go to Settings > Customer accounts in Shopify admin
- Turn on the Store credit toggle button
Customer Login Requirements
Customers can only use store credit when logged in through customer accounts or Shop Pay. Store owners have two options:
- Set customer accounts login experience to “customer accounts” in Shopify admin
- For legacy customer accounts: provide customers with the specific URL from Settings > Customer accounts > URL
Store credit is also available for in-person sales through Shopify POS.
