When you search for something on Google, you see a list of results. Each result has a little blurb describing the webpage. Sometimes, website owners write these blurbs themselves. But often, Google decides to use its own words instead. Let’s find out why Google ignore Shopify SEO descriptions and what you can do about it.
Why Google ignores your Shopify SEO descriptions
Google can be picky about the descriptions it shows. Here’s why it might not use yours:
- If you stuff your description with too many search terms, Google might think it’s spam.
- If your description doesn’t actually describe what’s on the page, Google won’t use it.
If Google’s AI thinks that some other content on the webpage is more relevant to the person searching than your description, then it may use its own selection from your entire page content instead.
How to spot if Google’s ignoring
If you see text that is different to your own meta description and it contains an ellipsis (…), then you know that Google is using different content for your search listing description.
How to make Google use your descriptions
Remember you are playing on Google playground, so if your description is not in the favor of Google, you are making mistakes. Don’t worry, we are giving some tips to get Google to play nicer:
- Your description should actually match what’s on your page.
- Include key terms, but don’t go overboard, keep it natural
- Aim for about 150 characters – not too long, not too short.
Wrapping up
Good descriptions can make more people click on your website in search results. By following these tips, you can increase the chances of Google using your words instead of making up its own. Just remember, it’s something you need to keep working on over time.
