How to promote a website is a common question for many businesses. You might make a significant investment of time and money in creating an impressive website, but it means nothing if nobody sees it. Getting people to visit your website is really important. There are lots of websites out there, so just having a good one isn’t enough. You need to tell people about it.
If you’re struggling to keep your site visible among competitors, Kahunam is here to help. In this article we’ve highlighted five methods to promote your website.
The best ways to promote a website
By following and doing these properly, you will be able to achieve your goal.
SEO (Search Engine Optimisation)
SEO, or search engine optimisation, is one of the most important techniques. SEO is all about making your website friendly to Google’s algorithm. This helps your site rank higher, garnering immediate attention when people search for your industry.
You can undertake SEO on your own, as there are numerous guides available online. Alternatively, working with an SEO agency can accelerate results, as they possess technical expertise in the field.
When optimising for SEO, there are three key areas to focus on:
- On-page SEO: involves optimising the content, structure and tech stack of your website, including text, images, videos, internal links, meta descriptions, tags and URL slugs.
- Off-page SEO is a method of external actions related to your website, such as link building from guest blogging and social media channels.
- Local SEO involves optimising your Google My Business profile. To verify a Google My Business listing, you may receive a code from Google via postcard, phone call, or email to confirm your business’s location and authenticity.
SEO is a long-term endeavour that requires continuous monitoring and optimisation. Immediate significant traffic to your site won’t happen overnight; it takes months and a lot of effort to see substantial numbers.

Some easy and quick ways to improve your website for search engines:
- Use good titles and descriptions for your pages
- Make your website load faster
- Write useful content with words people search for
- Add good descriptions to your images
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Create a buzz on social media
Your website and social media platforms are owned assets of your company. Connecting them is essential for maximising their impact.
Many individuals leverage platforms like Instagram, Facebook, and LinkedIn to drive traffic back to their websites. They do this by devising creative plans that encourage audiences to visit their sites from social channels. Strategies include offering free items, providing insightful blog posts, or promoting services.
The key lies in using Call-to-Action (CTA) elements effectively. Convincing people to transition from social media to a website requires a deep understanding of the audience and social media algorithms.
Organic methods involve creating compelling content that addresses audience pain points, enticing them to visit your site for more information.
Understanding the purpose of each platform is vital. LinkedIn, for instance, is ideal for B2B interactions. Instagram and Facebook are more casual, while X (Twitter) excels in sharing and fostering conversations.
Paid social media advertising is another avenue to explore when considering how to promote a website. Most platforms offer advertising services that can be utilised to reach a broader audience. Investing in high-quality content and strategically allocating funds can yield significant results, even with a limited budget.
Tips for different social media:
- LinkedIn: Share what you know about your work
- Instagram: Use stories and work with popular accounts
- Facebook: Join groups and do live videos
- Twitter: Join chats and use popular hashtags
Invest in guest blogging
Guest blogging is a popular backlink-building technique in SEO. By contributing articles to reputable blogs within your industry, you can secure backlinks to your site, thereby driving traffic.
Finding suitable sites can be challenging, as many conduct thorough reviews of article submissions. It’s essential to research and select blogs with high authority scores to avoid any negative impact on your site. Some sites may also charge for article submissions, offering another option if budget allows.
While guest blogging is an SEO strategy, the content should not solely focus on SEO tactics. Instead, it should prioritise engagement and audience interest, helping foster relationships with publishers within your industry.
Certainly. I’ll expand on the Content Marketing and Mobile Optimization sections with more detailed “how-to” information. Add these expanded sections in the places previously mentioned:
Content Marketing
Making good content can bring more people to your website. Here’s how to do it:
Start a blog and write helpful articles
- Choose topics your audience cares about
- Use keyword research tools like Google Keyword Planner to find popular topics
- Write clear, easy-to-read content that solves problems or answers questions
- Aim for at least 1000 words per post for better SEO
- Post regularly, at least once a week if possible
Make videos to explain things
- Use your smartphone or a simple camera to record videos
- Keep videos short (2-5 minutes) and focused on one topic
- Upload videos to YouTube and embed them on your website
- Add captions to make videos accessible and improve SEO
Create free guides people can download
- Write a detailed guide on a popular topic in your industry
- Design it nicely using tools like Canva or Microsoft Word
- Offer it as a PDF download in exchange for an email address
- Promote your guide on social media and in blog posts
Start a podcast to share what you know
- Plan a series of episodes on topics your audience cares about
- Record using a good microphone and free software like Audacity
- Host your podcast on platforms like Spotify or Apple Podcasts
- Create a page on your website for each episode with show notes
Use pictures to show information in a fun way
- Create infographics using tools like Canva or Piktochart
- Present data or step-by-step processes visually
- Share infographics on social media and allow others to embed them on their sites with a link back to you
Good content helps people see you as an expert and gives other sites a reason to link to you.
Making website work well on phones
Lots of people use phones to look at websites. Here’s how to make your site work well on mobile:
- Use a responsive design that adjusts to different screen sizes
- Test your site on various devices or use Google’s Mobile-Friendly Test
- Ensure text is readable without zooming
- Make sure buttons and links are big enough to tap easily
- Compress images using tools like TinyPNG
- Minimize CSS and JavaScript files
- Use browser caching to store some site data on users’ devices
- Consider using AMP (Accelerated Mobile Pages) for very fast loading
- Use a font size of at least 16px for body text
- Make sure there’s enough space between clickable elements
- Use clear, contrasting colors for better readability
- Hide non-essential elements on mobile screens
- Use a simple, easy-to-use mobile menu
- Prioritize the most important information at the top of the page
- Keep forms short and only ask for essential information
- Use appropriate input types (e.g., number pad for phone numbers)
- Enable autofill where possible to save users time
- Use Google’s Mobile-Friendly Test tool
- Check Google Search Console for mobile usability issues
- Fix any problems the tools identify
Execute Email Marketing campaigns
Email marketing provides a direct means of how to promote a website. Tools like Mailchimp can be employed to launch campaigns for special events such as a new website launch or feature updates.
For effective implementation, it’s advisable to segment your email campaigns based on different audience groups. Tailoring content to each group ensures engagement and encourages visits to your site.
For new audiences unfamiliar with your website, provide brief explanations of who you are, your services, and unique selling points (USPs).
For existing subscribers obtained through website sign-ups, share engaging content such as blog posts, giveaways, promotions, etc., to entice them to visit your site.
When conducting email marketing campaigns to promote your site, aim for sophistication and avoid appearing spammy. Invest in appealing titles and content, both visually and in writing.

Launch PPC (Pay-Per-Click) campaigns
PPC advertising, offered by Google, enables easy promotion of your company across its network. With a new website, consider launching search or display campaigns. While this requires a budget, strategic advertising can yield significant results.
To drive traffic to your site, optimise your ads to appear at the top of search results. Ad position is influenced by factors such as quality score, keyword relevance, and ad performance. For search campaigns, target keywords with low cost-per-click to avoid bidding against competitors. In display campaigns, leverage creativity and high-quality imagery to capture attention.
On Google Ads, you can set either a lifetime budget or daily spending limit. If your budget is limited, opting for a lifetime budget allows you to allocate a fixed amount for the entire campaign, ensuring the ad stops running once the funds are depleted.
How to know you have promoted your website well?
To begin, the first step is setting up Google Analytics and Google Search Console. These are free tools provided by Google for monitoring your website. If you notice an increase in traffic to your site, it indicates that you’re on the right track. Moreover, having a good daily traffic volume suggests that your site is capturing attention from people.
The primary goal of promoting your site is to drive traffic, but another important objective is to gather data to optimise your site further. Once Google Analytics (GA) and Google Search Console (GSC) are set up, pay close attention to key metrics such as new users, returning users, time spent on site, and bounce rate. These metrics provide valuable insights:
- New users: These are individuals who are visiting your site for the first time.
- Returning users: This category includes people who revisit your site or return for additional visits.
- Time on site: This metric helps gauge visitor interest and indicates whether people are spending meaningful time exploring your site.
- Traffic source/medium: This tells you where site visitors clicked on a link and discovered your website, it helps you understand the impact of your backlinks, search engine rankings, paid advertising and social media content promotion.
- Bounce rate: A high bounce rate suggests that visitors are quickly leaving your site after viewing only one page, which could indicate a lack of quality or relevance.
When looking at how your website is doing:
- Set up goals in Google Analytics to track important actions
- See how people move around your site
- Check which pages people visit most and least
- Use Google Search Console to see how well your site shows up in searches
Monitoring these metrics allows you to assess the effectiveness of your promotional efforts and make informed decisions to enhance the performance and user experience of your website.
Conclusion
There are many ways to get more people to your website. Start with one or two of these ideas and see what works. Keep trying and make changes as you learn. It takes time, but it’s worth it. If you really need someone to help, don’t hesitate to work with Kahunam for expert consultants.