Sending automated email notifications when you add new products to your WooCommerce store is essential for keeping customers engaged and driving sales. Instead of manually contacting customers every time you launch new products, these plugins automate the process by sending weekly, monthly, or immediate notifications to your subscriber list.
Top Plugin Recommendations
1. MailOptin
Best for: Weekly/monthly product digests
- Send weekly or monthly email roundups of new products
- Integration with major email services (Mailchimp, AWeber, etc.)
- Category-specific notifications
- Free lite version available
2. AutomateWoo
Best for: Advanced automation
- Official WooCommerce extension
- Advanced trigger and rule-based workflows
- Comprehensive marketing automation beyond just new products
- $99/year
3. Omnisend for WooCommerce
Best for: Multi-channel marketing (Email + SMS)
- Pre-built ecommerce automation workflows
- Supports email, SMS, and push notifications
- Free plan available
- Advanced segmentation
4. Mailchimp for WooCommerce
Best for: Existing Mailchimp users
- Official free plugin from Mailchimp
- Automatic customer and product sync
- Built-in abandoned cart recovery
- Product recommendations
5. Advanced Notifications
Best for: Simple multi-recipient notifications
- Send new order notifications to multiple people
- Product category-based notifications
- Basic but effective functionality
- Official WooCommerce extension
Free Alternative: Mailchimp RSS Method
If you already use Mailchimp, you can set up RSS campaigns to automatically check your WooCommerce product feed and send emails when new products are detected.
How to set up:
- Go to your WooCommerce shop page
- Add
/feedto the end of your shop URL - Use this RSS feed URL in Mailchimp’s RSS campaign feature
- Set to weekly or monthly frequency
No plugin required – works directly through Mailchimp’s RSS automation.
Conclusion
For most store owners, MailOptin offers the best balance of features and ease of use for weekly product digest emails. If you need advanced automation beyond just new products, AutomateWoo is worth the investment. For those already using Mailchimp, the free Mailchimp for WooCommerce plugin or RSS method provides cost-effective solutions.
Choose based on your current email marketing setup, budget, and technical requirements. All of these solutions will help you stay connected with customers and drive more sales through automated new product notifications.
