Purpose in Motion (PIM)
How we gave PIM Global a fast, multilingual website they can run themselves — helping them grow their network, share inspiring stories, and attract fresh talent and partners.
Challenge
PIM Global runs programmes that connect innovators, judges and mentors around the world. They needed a website that could show those programmes off properly, reach a genuinely global audience, attract new partners and talent, and carry the stories of the people their programmes have changed.
The old site could not do it. It was plagued with technical errors that put the team off making updates, and it was slow enough that people noticed — a real problem for an audience spread across every continent, and one that needed to work in more than one language.
Solution
We rebuilt the site on WordPress so the PIM team could manage their own content without coming back to us for every change.
Because the audience is worldwide, we added a static site build-and-deploy process the team can trigger themselves with a single click. That distributes the site across hundreds of points around the world, so it loads fast whether you are visiting from New York, São Paulo, Hong Kong, Mumbai or Melbourne.
The site runs in both English and Chinese, sets out every PIM programme in detail, and carries the articles and participant stories that bring in new talent, judges and mentors.
Impact
PIM now has a fast, flexible foundation they control themselves. The complaints about the site being slow or inaccessible have stopped, and the team updates content without hesitating.
With that in place, PIM is turning to SEO to bring more traffic in — introducing the next generation of innovators to their programmes, and picking up new partners and supporters along the way.
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Let’s discuss how we can help solve your creative and technical challenges.
