Worried that ChatGPT recommends your competitors?
But not you.
Brand Mention
Goal: Increase Authority, Relevance and Trustworthiness of your Brand
Create resources to show off your expertise
Resources can vary from guides and checklists to research, etc. A good and helpful resource that is shared widely will increase your brand signals.
Have good reviews from everywhere
If people are talking positively about your brand, you are clearly giving good signals to AI. For example, getting your brand featured in ‘best of’ articles, comparison articles, or positive reviews from forums like Reddit, Quora, or any social media is very noticeable.
Improve your brand
Have you seen brands that undergo a rebrand, redesign their website, and are subsequently mentioned by others? Consider trying that approach.
Do something creative
Do things that are out of the box, get attention, and get mentioned by others.
Comment on Industry News
When big news happens in your field, share your thoughts quickly. Say something interesting that makes other experts want to respond. The goal is to start conversations about your brand.
Content Optimisation
Goal: Rework your content strategy to fit with AI
Create Comparison Content
AI tools love content that compares different options
Focus on Specific Topics
Being an expert in specific areas matters more than being general
Answer Questions Directly
AI tools can quote specific facts and details
Keep Content Fresh and Updated
AI tools prefer newer information over old content
Technical Optimisation
Goal: Make sure AI can crawl and understand your content
Load Content Without Special Code
AI tools can’t run complex code to display content
Make Your Website Load Fast
AI tools prefer fast websites for referencing
Allow AI Tools to Visit
AI bots need permission to access your content
Ensure Search Engine Access
Fix accessibility issues for AI tools
Add Content Description Labels
Help AI systems understand your content
Connect Pages Properly
Help AI understand content relationships
Organize Webpage Structure
Use proper heading hierarchy and formatting
Avoid Duplicate Content
Prevent confusion about which content to reference
Enhance Schema Markup
AI understands your site better with enhanced schema markup. Check your schema regularly to ensure it’s working
Did you find this checklist helpful for your website?
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