2024

Shopify Sales Hacks

With Psychological Explanation

Check out this practical how-to guides to boost your Shopify sales, backed by solid stats and the psychology on why each tactic works.

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Sales Growth (in billion U.S. dollars)

2014
1,336
2015
1,548
2016
1,845
2017
2,382
2018
2,982
2019
3,351
2020
4,248
2021
4,988
2022
5,311
2023*
5,784
2024
6,330
2025
6,876
2026
7,467
2027
8,034

Accelerate your Shopify sales

E-commerce sales are growing, and it’s set to continue. But nowadays just having a functional online store isn’t enough to consistently grow. You have to capture the attention of consumers in order to sell – and this means by continually iterating on your online store, experimenting and optimising it until it becomes a powerful sales machine.

Our Sales Hack guide looks at how some of the most successful online stores do this – it explores why each tactic works, presents the argument for and against and explains how you can get started applying it to your store.

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Understand the sales tactics used by successful stores

These techniques include knowing how to set up effective product recommendations, how to use live chat to engage with customers, how to implement urgency & scarcity tactics, and more.

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Understand the psychology of why a tactic works

Successful tactics can get inside a customer’s head, triggering the thoughts and emotions that lead to a purchase.

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