Insights, how-tos & free resources that will help you keep your digital presence growing.
I manage multiple projects, and they’re scattered across different directories. Some are in a dedicated projects folder, some are GitHub repositories, others ended up somewhere else entirely. Every time I wanted to work on one, there was a bit of a process—figuring out where it lived, navigating there, then launching Claude Code. One option would … Read more
Tired of manually uploading files via FTP every time you update your website? In this guide, I’ll show you how to set up automatic deployments from GitHub to your Hostinger server using GitHub Actions and SSH. Once configured, every time you push to your main branch, your changes will automatically deploy to your live site. … Read more
As of 10 December 2025, Shopify enforces protected customer data policies for web pixels. Apps without approved scopes now receive null values for personally identifiable information (PII) fields. This affects storefront, checkout, and customer account surfaces. If you build Shopify apps that use web pixels to collect customer data, you need to act now. Here’s … Read more
The Claude Code Chrome extension bridges the gap between your terminal and browser, letting you automate, test, and debug web applications without constantly switching contexts. If you use Claude Code for development work, this integration can significantly speed up your workflow. What Is the Claude Code Chrome Extension? Claude Code is Anthropic’s CLI tool that … Read more
Everyone’s talking about AI shopping features. But do they actually lead to sales? The research tells conflicting stories. Some studies show AI visitors convert 23 times better than organic search. Others show they convert worse than almost every other channel. Both claims have data behind them. Here’s what’s actually happening. The Conversion Question AI assistants … Read more
AI assistants now actively recommend products. ChatGPT and Perplexity both have shopping features that surface products to users asking “what should I buy?” If you sell online, you’re probably wondering: how do I get my products to show up? What does it cost? How do I track if it’s working? Here’s what we know—and what’s still … Read more
GA4 can predict which visitors are likely to buy in the next week. It can also predict who’s about to stop visiting your site entirely. This isn’t speculation—it’s machine learning applied to your actual user data. And as of December 2025, predictive audiences are available to all advertisers, not just large accounts. Here’s what they … Read more
Dynamic remarketing shows people ads featuring the exact products they viewed on your site. It’s effective, but setting it up traditionally required installing the Google Ads remarketing tag alongside your existing tracking. That’s changed. Google Ads now supports dynamic remarketing using e-commerce data from GA4—no additional tag required. What Changed Previously, running dynamic remarketing ads … Read more
GA4 just made it easier to find two groups that matter most to your business: your best customers and the ones you’re losing. Two new audience templates—High-Value Purchasers and Disengaged Purchasers—let you identify these segments without building complex custom audiences. What Are Audience Templates? Audience templates are pre-built segments you can activate with a few … Read more
Google Analytics 4 now supports importing cost data from Meta Ads and TikTok Ads. This means you can finally see all your advertising spend in one place, alongside your Google Ads data. Here’s how to set it up and why it matters. Why This Matters Before this feature, comparing ad performance across platforms meant switching … Read more