Email marketing remains one of the most effective ways to connect with your customers, and collecting email addresses during checkout is crucial for growing your subscriber list. Setting up pre-selected email marketing consent in Shopify is a straightforward process that can help boost your email collection efforts whilst staying compliant with local laws.
How to pre-select email marketing?
To begin, you’ll need to access your Shopify admin panel and navigate to the Settings section. Once there, look for the Checkout option and click on it. Within the checkout settings, you’ll find the Marketing options section where you can manage your email consent preferences.
When you locate the Email option, simply tick the checkbox to enable pre-selected consent. Shopify offers two approaches for managing consent across different regions. You can either rely on Shopify’s recommended settings, which automatically adjust the pre-selection based on local regulations, or choose specific regions manually.
If you prefer to have more control over your settings, select the ‘Regions you choose’ option. This allows you to click the Edit button and personally select which regions should have the pre-selected checkbox. This granular control helps ensure compliance with varying privacy laws across different territories.
After you’ve made your selections, don’t forget to save your changes by clicking the Save button. Your new settings will then be applied to your checkout process, and customers from your chosen regions will see the pre-selected email marketing consent checkbox during checkout.
Conclusion
This simple yet effective setup can significantly improve your email list growth whilst maintaining compliance with regional privacy regulations. Remember to regularly review and update these settings as privacy laws and regulations may change over time.
