How to prepare your business for AI search

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AI search is changing the game for businesses online. If you’re not ready, you might miss out on potential customers. But don’t worry! This guide will help you get prepared.

Why AI search is so important now

More and more people are using AI chatbots like ChatGPT to find information online. This means the old ways of getting noticed on the internet might not work as well anymore. It’s not just about Google searches now – you need to think about AI chats too.

Technically, you will perform an AI audit with these to-do list.

Audit the exisiting content

The first thing you need to do is gather all your online content. This includes your website, social media posts, customer reviews, and etc.

Tool: Content inventory tools like Screaming Frog or Sitebulb can help you catalog your website content.

Business owners should make a list of everything and where to find it.

Then, give it all a good read to make sure it’s up-to-date and accurate. You can use Perplexity to ask about latest information.

Audit your customers

You can get to know your customers better by looking at how your ads are performing and chatting with your followers online.

Tool: Google Analytics or Facebook Insights for ad performance analysis.

While you’re at it, use the free tools on social media to see who’s engaging with your posts.

Tool: Native analytics tools on platforms like Twitter Analytics, Instagram Insights, or LinkedIn Analytics.

It’s recommended asking your customers what they think, either – a simple survey can go a long way in understanding their needs and preferences.

Tool: SurveyMonkey or Google Forms for creating and distributing customer surveys.

Audit your competition

Use free online tools to see who else is trying to get noticed for the same things as you.

Tool: SEMrush or Ahrefs for competitor analysis.

Have a look at their websites and social media to see what they’re doing well.

You can even try asking an AI chatbot about your products or services to see what other businesses come up.

Audit the tool kit

Make sure you’re using tools like Google Analytics to see how you’re doing online.

Set them up to send you regular updates about your website.

If you’re not sure how to use these tools, there are plenty of free videos online that can teach you.

What business has to understand

With AI search becoming more popular, you need to think differently about being seen online:

  • Consider all the ways customers interact with you, not just through your website.
  • Keep an eye on who else shows up when people search for your type of business using AI.
  • Try to appear in AI chat results, not just Google searches.
  • Get ready to track how often you show up in AI search results.

In addition, you have to act fast. If your information is published ahead competitiors, there is higher chance for your brand to get noticed.

  1. AI tools like content that answers questions clearly. Write articles that explain things people often ask about in your field.
  2. Write like you talk. AI tools prefer content that sounds like a real conversation.
  3. Use headings and bullet points. Break up long paragraphs. This helps AI understand your content better.
  4. Regularly check and update your content to make sure it’s still correct and useful.
  5. Link to reliable websites and try to get good websites to link to you. This helps show that your site can be trusted.
  6. Many people use AI by talking to it. Use phrases that people might say out loud when asking questions.

Final thought

AI search is changing how businesses get found online. But by understanding these changes and getting ready, you can make sure people can still find you easily. Start by looking at what you’ve already put online, getting to know your customers better, and seeing what other businesses like yours are doing. Then, focus on writing helpful stuff that answers people’s questions in a clear way. Don’t get left behind – start getting ready for AI search today.

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