Web Analytics

Website-reported autofeeds offer a modern, automated way to update your in-store product availability on Google Shopping.

When building custom web pixels for Shopify, one of the most common challenges developers face is accessing user consent data to ensure compliance with privacy regulations like GDPR.

This tracking method helps you understand not only which pages appear in AI-generated overviews but also how visitors interact with your site after clicking through.

Google Analytics has fixed this common problem with their new notes feature (called “annotations”). Now you can stick notes right on your charts to explain what happened on any day.

If you’re running a website, you might notice various web crawlers accessing your content. Among these, Google’s crawlers are essential for getting your site indexed and ranked in search results.

Google has introduced service workers for GTM Server Side Tagging to improve data collection and reliability.

First-party mode fundamentally changes how Google tags operate on your website.

If you’ve ever looked at your Google Analytics reports and seen the “(not set)” placeholder instead of the information you expected, you know how frustrating it can be.

A sudden surge in website traffic can be both an opportunity and a challenge.

Getting Google Analytics set up on your Shopify store is straightforward and a great way to start making data-driven decisions.