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glawgow wood mockup

Glasgow Wood:
Sustainable Furniture –
Retainer Case Study

Our team worked with Glasgow Wood’s designer and marketing lead to build a better website and improve their customer experience.
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Retainer Case Study

Client Overview

Glasgow Wood is a charity and social enterprise based in Glasgow that creates high-quality indoor and outdoor furniture from reclaimed timber. Their mission encompasses environmental sustainability, community engagement, and providing valuable training opportunities to locals. They operate both an online store and a physical timber yard where they sell furniture and reclaimed wood materials.
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Challenge

Glasgow Wood needed to improve their online visibility, fix technical issues with their website, and create a better user experience for their customers. As a mission-driven organization with budget constraints, they required a flexible approach that would allow them to make continuous improvements while seeing measurable results.

glasgow wood product pages

The Approach

How we solve the issues

Working on a retainer basis, we provided Glasgow Wood with the flexibility to address various website needs as they arose. Our focus areas included:

Technical bug fixes

Resolving issues affecting site performance and functionality.

UI/UX improvements

Enhancing the customer journey and making the site more intuitive.

Technical SEO optimizations

Implementing best practices to improve search rankings.

This flexible arrangement allowed Glasgow Wood to prioritize the most pressing concerns while working within their budget constraints.

Results

The data demonstrates significant improvements across key performance indicators over a 3-month period:

Total Clicks
Significant organic growth
3.69K -> 5.65K

+53%

Total Impressions
Enhanced visibility
239K -> 322K

+35%

Average CTR
Better click-through rate
1.5% -> 1.8%

+20%

Average Position
Closer to first page
34.3 -> 30

+4.3%

Beyond these metrics, Glasgow Wood has experienced:

They achieved greater flexibility and higher overall site traffic and better engagement.

Let’s clean up the mess together.

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Client Benefits

The retainer model has proven ideal for Glasgow Wood, providing:

1

Budget predictability

Essential for a charitable organization

2

Adaptability

Allowing them to shift priorities as needed

3

Continuous improvement

Making incremental changes that yield significant results over time

4

Technical expertise

Access to our broad range of specialized skills without the substantial expense of hiring permanent staff

Value We Brought to Glasgow Wood

  • UI/UX design – We’ve made significant optimizations to their cart functionality, product pages, and unique calculators that enhance the shopping experience
  • Mar-tech support – We’ve helped launch and optimize time-limited sales campaigns that have generated excellent customer response
  • Technical SEO – Implementing best practices that have measurably improved their search visibility
  • Web development – Addressing bugs and technical issues that were impacting site performance

As a result of our partnership, Glasgow Wood has strengthened their online presence, making it easier for environmentally conscious consumers to discover their sustainable furniture offerings and supporting their mission to divert precious timber from landfill while creating community opportunities.

glasgow wood website mock up

Looking Forward

Building on our successful partnership, we’re continuing to work with Glasgow Wood to refine their digital presence and explore new opportunities for growth. With ongoing optimization and strategic improvements, we’re confident that their online success will continue to support their important mission of sustainability and community development.