Glasgow Wood: Sustainable Furniture – Retainer Case Study

Glasgow Wood is a charity and social enterprise that turns reclaimed timber into high-quality indoor and outdoor furniture. They sell through an online store and a physical timber yard in Glasgow, and the work funds environmental sustainability, community engagement and local training opportunities.

Their website was getting in the way of that mission. Technical faults were affecting performance, the customer journey was harder than it needed to be, and search visibility was low. As a mission-driven organisation working to a charity budget, a full rebuild was never an option — they needed a way to make continuous improvements and see measurable results along the way.

We worked with Glasgow Wood on a retainer basis, so they could tackle the most pressing issues as they surfaced rather than scoping one large project up front.

The work covered technical bug fixes affecting site performance, UI/UX improvements to the cart, product pages and their bespoke timber calculators, technical SEO to lift search rankings, and mar-tech support for time-limited sales campaigns.

Budget stayed predictable, priorities could shift month to month, and they got access to a broad range of specialist skills without the cost of hiring permanently.

Historical search performance reported in this case study, first published in March 2025. The original report describes a three-month period; exact comparison dates are not recorded here:

Beyond the search numbers, Glasgow Wood gained greater flexibility, higher overall site traffic and better customer engagement — making it easier for environmentally conscious buyers to find their furniture, and supporting the mission to divert timber from landfill while creating opportunities locally.