Close Up
Glasgow Wood: Sustainable Furniture – Retainer Case Study
We worked directly with Glasgow Wood’s graphic designer and marketing manager to deliver significant improvements to their online presence and customer experience.
Tech Stack:
WordPress
WooCommerce
Partners:
Graphic Designer
Marketing Manager
Client Overview
Glasgow Wood is a charity and social enterprise based in Glasgow that creates high-quality indoor and outdoor furniture from reclaimed timber. Their mission encompasses environmental sustainability, community engagement, and providing valuable training opportunities to locals. They operate both an online store and a physical timber yard where they sell furniture and reclaimed wood materials.
Challenge
Glasgow Wood needed to improve their online visibility, fix technical issues with their website, and create a better user experience for their customers. As a mission-driven organization with budget constraints, they required a flexible approach that would allow them to make continuous improvements while seeing measurable results.
Our Approach
Working on a retainer basis, we provided Glasgow Wood with the flexibility to address various website needs as they arose. Our focus areas included:
- Technical bug fixes – Resolving issues affecting site performance and functionality
- UI/UX improvements – Enhancing the customer journey and making the site more intuitive
- Technical SEO optimizations – Implementing best practices to improve search rankings
This flexible arrangement allowed Glasgow Wood to prioritize the most pressing concerns while working within their budget constraints.
Results
The data demonstrates significant improvements across key performance indicators over a 3-month period:
- Total clicks increased from 3.69K to 5.65K – a 53% improvement
- Total impressions rose from 239K to 322K – a 35% increase
- Average CTR improved from 1.5% to 1.8%
- Average position enhanced from 34.3 to 30 – moving closer to the first page of search results
Results
Beyond these metrics, Glasgow Wood has experienced:
- Greater flexibility to respond to market changes and opportunities
- A substantial increase in orders for their sustainable furniture
- Higher overall site traffic and better engagement
Client Benefits
The retainer model has proven ideal for Glasgow Wood, providing:
- Budget predictability – Essential for a charitable organization
- Adaptability – Allowing them to shift priorities as needed
- Continuous improvement – Making incremental changes that yield significant results over time
- Technical expertise – Access to our broad range of specialized skills without the substantial expense of hiring permanent staff
Our comprehensive skill set has been particularly valuable for Glasgow Wood, allowing them to tap into expertise across multiple disciplines including:
- UI/UX design – We’ve made significant optimizations to their cart functionality, product pages, and unique calculators that enhance the shopping experience
- Mar-tech support – We’ve helped launch and optimize time-limited sales campaigns that have generated excellent customer response
- Technical SEO – Implementing best practices that have measurably improved their search visibility
- Web development – Addressing bugs and technical issues that were impacting site performance
As a result of our partnership, Glasgow Wood has strengthened their online presence, making it easier for environmentally conscious consumers to discover their sustainable furniture offerings and supporting their mission to divert precious timber from landfill while creating community opportunities.
Looking Forward
Building on our successful partnership, we’re continuing to work with Glasgow Wood to refine their digital presence and explore new opportunities for growth. With ongoing optimization and strategic improvements, we’re confident that their online success will continue to support their important mission of sustainability and community development.