Glasgow Wood: Sustainable Furniture – Retainer Case Study

Client Overview

A charity turning reclaimed timber into beautiful furniture

Glasgow Wood is a charity and social enterprise based in Glasgow that creates high-quality indoor and outdoor furniture from reclaimed timber. Their mission encompasses environmental sustainability, community engagement, and providing valuable training opportunities to locals. They operate both an online store and a physical timber yard where they sell furniture and reclaimed wood materials.

The Challenge

A better site, on a charity budget

Glasgow Wood needed to improve their online visibility, fix technical issues with their website, and create a better user experience for their customers. As a mission-driven organisation with budget constraints, they required a flexible approach that would allow them to make continuous improvements while seeing measurable results.

The Approach

How we solved the issues

Working on a retainer basis, we provided Glasgow Wood with the flexibility to address various website needs as they arose. Our focus areas included:

• Technical bug fixes — resolving issues affecting site performance and functionality.
• UI/UX improvements — enhancing the customer journey and making the site more intuitive.
• Technical SEO optimisations — implementing best practices to improve search rankings.

This flexible arrangement allowed Glasgow Wood to prioritise the most pressing concerns while working within their budget constraints.

The Results

Measurable growth in three months

The data demonstrates significant improvements across key performance indicators over a three-month period:

Beyond these metrics, Glasgow Wood has experienced greater flexibility, higher overall site traffic, and better customer engagement.

Client Benefits

Why the retainer model worked

• Budget predictability — essential for a charitable organisation.
• Adaptability — allowing them to shift priorities as needed.
• Continuous improvement — making incremental changes that yield significant results over time.
• Technical expertise — access to our broad range of specialised skills without the substantial expense of hiring permanent staff.

Value We Brought

What we delivered

• UI/UX design — significant optimisations to their cart functionality, product pages, and unique calculators that enhance the shopping experience.
• Mar-tech support — helping launch and optimise time-limited sales campaigns that generated excellent customer response.
• Technical SEO — best practices that measurably improved their search visibility.
• Web development — addressing bugs and technical issues that were impacting site performance.

As a result of our partnership, Glasgow Wood has strengthened their online presence, making it easier for environmentally conscious consumers to discover their sustainable furniture offerings — supporting their mission to divert precious timber from landfill while creating community opportunities.

Looking Forward

An ongoing partnership

Building on our successful partnership, we’re continuing to work with Glasgow Wood to refine their digital presence and explore new opportunities for growth. With ongoing optimisation and strategic improvements, we’re confident their online success will continue to support their important mission of sustainability and community development.