Core Web Vitals & Performance

Website Speed Optimisation

Is your website failing Core Web Vitals? Losing rankings because Google thinks you're slow? We diagnose the real problems and fix them properly—not just install a plugin and hope.

The Evidence

Speed = Revenue

+1% conversions per 100ms faster (Mobify, +$380k/yr)
+12% sales from 50% faster load times (AutoAnything)
+10% conversions from 20% speed improvement (Furniture Village)
+15% sign-ups from 40% faster pages (Pinterest)
+7% conversions from 850ms improvement (COOK)
-10% users for every 1 second slower (BBC)
Packages

Choose your package

Essential

£495

Smaller sites needing Core Web Vitals fixes

Timeline: 1 week


  • Core Web Vitals audit (LCP, INP, CLS)
  • PageSpeed analysis (mobile & desktop)
  • Server response time (TTFB) check
  • Image optimisation & WebP conversion
  • Render-blocking resource fixes
  • Basic JavaScript deferral
  • Before/after documentation
  • 14-day post-launch monitoring

  • CDN configuration
  • Database optimisation
  • Custom code review
Most Popular

Standard

£795

Established sites with more complex issues

Timeline: 2 weeks


  • Everything in Essential, plus:
  • Full JavaScript & CSS optimisation
  • Third-party script audit & fixes
  • Caching configuration
  • CDN setup & configuration
  • Database query optimisation
  • Detailed recommendations report
  • Consultation call to review findings
  • 30-day post-launch monitoring

  • E-commerce checkout optimisation
  • Backend/admin speed work

Comprehensive

£1,200

High-traffic or e-commerce sites

Timeline: 2-4 weeks


  • Everything in Standard, plus:
  • WooCommerce/Shopify checkout speed
  • Backend & admin area optimisation
  • Custom code review for bottlenecks
  • Advanced caching strategies
  • Server-level optimisation advice
  • Priority support during implementation
  • 60-day post-launch monitoring
  • Follow-up optimisation call

Implementation timelines cover the optimisation work. Post-launch monitoring follows separately: 14 days for Essential, 30 days for Standard, or 60 days for Comprehensive.

The Difference

Don't settle for cowboys

The Cheap Option
Working With Us
✗ Install a plugin and hope for the best
✓ Diagnose the actual problem first
✗ Optimise one page, ignore the rest
✓ Site-wide optimisation (all pages count for CWV)
✗ Test once in lab conditions
✓ Monitor real user data for the period included in your package
✗ Break something and disappear
✓ Careful implementation with rollback plans
✗ No explanation of what was done
✓ Full documentation and knowledge transfer
✗ Gone when you need support
✓ Ongoing support and follow-up included
Scott Dooley

Not sure which package?

Book a free 15-minute call with Scott. We'll review your site together. No pressure, no obligation—just honest advice on what you actually need.

Book Your Free Call →
A clear route to production

How It Works

From the first audit to measured improvements and a clear plan for keeping your site fast.

Step 1

Audit & Analysis

We run comprehensive diagnostics—not just one page, but the pages that matter for Core Web Vitals.

Step 2

Implementation

We make the changes carefully, testing as we go. You'll see improvements start within days.

Step 3

Monitoring

We monitor for 14, 30 or 60 days after launch, depending on your package. Google's rolling 28-day field-data window may take longer to reflect a change, especially on sites with limited traffic.

Step 4

Documentation

You get a full report of what we did, what improved, and recommendations for maintaining performance.

FAQ

Frequently asked questions

Will this definitely fix my Core Web Vitals?

We can't guarantee a "pass" on every site—some have fundamental issues that require bigger changes (hosting, theme, etc.). But we'll be honest about what's achievable and what's not before you commit.

What if my site breaks?

We take full backups before any work, implement changes incrementally, and test thoroughly. If anything goes wrong, we roll back immediately.

Why does it take 2-4 weeks for the Comprehensive package?

Complex sites need careful work. E-commerce checkout optimisation, backend improvements, and custom code review take time to do properly. Rushing creates problems.

Do you work with Shopify as well as WordPress?

Yes. Speed optimisation principles apply across platforms. We have deep expertise in both WordPress and Shopify.

What happens after the monitoring period?

You'll have full documentation of what we did. If you want ongoing support, we offer retainer packages—but there's no obligation.

Ready to speed up your site?

Stop losing visitors to slow load times. Book a free call to discuss your site's performance.