Shopify Now Has Native A/B Testing: How Rollouts Works

Shopify added A/B testing to the admin. It’s called Rollouts, it shipped as part of the Winter ’26 Edition, and it means you can split-test theme changes without installing anything. Until now, running an A/B test on Shopify meant a third-party app. Shoplift, Intelligems, Convert — all charged separately, all injected external scripts into your ... <a title="How to Promote Your Website: 12 Proven Strategies That Work" class="read-more" href="https://kahunam.com/articles/web-analytics/how-to-promote-a-website/" aria-label="Read more about How to Promote Your Website: 12 Proven Strategies That Work">Read more</a>