If you’re running a Shopify store and not using Google Analytics, you’re missing out on crucial insights. Unless you have a more advanced tool, Google Analytics is free, easy to set up, and packed with useful data to help you grow your business.
Let’s walk you through how to set it up and get started with tracking your Shopify store’s performance.
How to set up Google Analytics on Shopify
Follow these steps to get the job done.
Create a Google Analytics account
First things first, you need to create a Google Analytics account. Head over to Google Analytics to sign up. If you don’t already have a Google account, you’ll need to make one – it’s simple.
Google has a helpful guide to walk you through the setup if you get stuck. You can find it here.
Connect Google Analytics to Shopify
To connect GA4 to Shopify, the process is simplified with Shopify’s integration. First, you’ll need to install the Google & Youtube app.
- First, you’ll need to install the Google & Youtube app.
- From your Shopify dashboard, go to Online Store and select Preferences.
- Then click “Connect” to connect your Google Analytics Account
- Finally, in the section labeled Google Analytics Property, choose the property that you want to connect
- Click Connect to complete the setup. If everything’s done correctly, you will receive this message
After connecting the GA4 tags, Shopify will automatically track essential ecommerce events. For more advanced event tracking, you can refer to Google’s guide on Setting Up Google Analytics Events to create custom events based on your specific needs.
Final Thoughts
Getting Google Analytics set up on your Shopify store is straightforward and a great way to start making data-driven decisions. The setup is not super technical so a store owner can do it easily. If you need advanced tracking (like Goal or Sales funnels, etc.) you might need to consult with an agency that can integrate code perfectly to your site.
