How to build internal linking with Screaming Frog

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Internal linking helps websites rank better in search engines. To get the job done easier, you can use Screaming Frog’s to find places where you can add these links on your website. This guide will show you how to use this feature to enhance your website’s internal link structure.

How to use custom search for internal linking

  1. Open Screaming Frog in “Spider” mode.
  2. Enable Custom Search in the Configure Tabs
  3. Click “+And” in the Advance Table Search menu.
  4. Enter your anchor text in the “Enter search query” box. Label it in the “Search #” field if desired.
  5. Repeat steps 3-4 for all anchor text variations you want to search for.
  6. Start your crawl and check the “Custom Search” report in the right sidebar.
screaming frog custom search function

The resulting list will show pages containing your specified text, presenting potential internal linking opportunities.

Conclusion

By using this method, you can easily find places to add internal links on your website. Remember to:

  1. Make links that make sense and are helpful
  2. Connect pages that are related to each other
  3. Think about how visitors will use these links

This tool is just one part of making your website better for search engines.

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