A ChatGPT Ads Agency for UK Businesses
We set up, run and measure your ChatGPT ad campaigns in OpenAI's Ads Manager, and connect the results to leads and sales on your website.
How ChatGPT Ads Work
ChatGPT ads are a new channel, and the platform is still in beta.
Where the ads appear
Ads are shown below ChatGPT's answers to logged-in users on the Free and Go plans. Placement is matched to the topic of the conversation rather than to exact keywords.
How you buy them
OpenAI's self-serve Ads Manager is in beta and open to UK advertisers. Campaigns can be bought per click or per thousand views.
What is still developing
Targeting and reporting options are still being built out, so tracking has to be set up carefully from the start to show what campaigns return.
ChatGPT Ads Management
Everything needed to run campaigns and see what they return.
Account and campaign setup
Ads Manager account, billing, campaign structure and conversation-topic targeting.
Ad copy and creative
Ad copy and messaging written for people who arrive from an AI conversation with a specific question.
Landing pages
Pages that answer the question behind the click, load quickly and give a clear next step.
Conversion tracking
GA4 events, UTM conventions and CRM or store order matching so ChatGPT traffic is reported separately.
Testing and optimisation
Budget, bids and creative reviewed weekly against your target cost per lead or cost per sale.
Monthly reporting
A report covering spend, clicks, conversions and our recommendations for the next month.
How It Works
From first conversation to live campaigns with tracking in place.
Discover
Agree your goals, audience and target cost per lead or sale, and check whether ChatGPT ads suit your market.
Set up
Create the Ads Manager account, tracking and landing pages before any budget is spent.
Launch
Start with a fixed test budget across a small number of topic groups and ad variations.
Optimise
Review results weekly, move budget towards what converts and report each month.
Need Landing Pages Built for the Campaign?
We design and build fast, well-tracked pages on WordPress, Shopify and custom stacks, so the traffic you pay for lands somewhere that converts.
Website DevelopmentWant to Be Mentioned in the Answers as Well?
Ads cover paid placement. Answer engine optimisation improves how often ChatGPT, Gemini and Perplexity mention and cite your business in their answers.
AEO & LLM VisibilityFrequently Asked Questions
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What is a ChatGPT ads agency?
A ChatGPT ads agency plans, launches and manages paid advertising shown inside ChatGPT. The work covers account setup, targeting, ad copy, landing pages, tracking and ongoing optimisation.
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Are ChatGPT ads available in the UK?
Yes. ChatGPT ads have launched in the UK and OpenAI's self-serve Ads Manager is in beta for UK advertisers. Availability and features are changing, so we confirm the current position with you before any budget is committed.
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Do I need an agency to run ChatGPT ads?
No. You can create an Ads Manager account and run campaigns yourself. An agency is useful when you want the tracking, landing pages and testing handled for you.
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Who sees ChatGPT ads?
Ads are shown to logged-in adults on the Free and Go plans. Which ads appear depends on the topic of the conversation.
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How do you measure ChatGPT ad results?
We tag every ad with UTM parameters, set up GA4 conversion events and match leads or orders in your CRM or store where possible. Platform reporting is still developing, so your own analytics provide the final numbers.
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Which businesses are a good fit?
Businesses whose customers ask questions or compare options before buying are the most likely fit, for example software, professional services and e-commerce. We will tell you if we do not think ChatGPT ads suit your market.
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How much does it cost?
Ad spend is billed by OpenAI to your account. Our management fee is quoted after a short discovery call. We agree a fixed test budget and review date up front.
Ready to Test ChatGPT Ads?
Book a consultation to talk through your goals, budget and tracking before any money is spent.
