Answer Engine Optimisation and LLM Visibility
We check how ChatGPT, Gemini, Perplexity and Google AI Overviews describe your business, then fix the content, structured data and technical gaps that affect whether they cite you.
Why AI Visibility Matters
Search now includes generated answers, and those answers mention some businesses and leave out others.
Buyers ask AI first
People use ChatGPT, Gemini and Perplexity to research suppliers and compare options. The answer they receive often names only a handful of businesses.
Rankings and citations differ
A page that ranks well in Google may never be cited in an AI answer. These tools favour clear, specific, well-structured content and what other sites say about you.
Answers can be wrong
AI tools sometimes describe a business using outdated, incomplete or incorrect information. Finding those errors is part of the audit.
What We Do
AI visibility audit
We run the questions your customers ask across ChatGPT, Gemini, Perplexity and Google AI Overviews, and record whether and how your business appears.
Content written for answers
Pages restructured so each question has a direct, specific answer near the top, supported by detail further down.
Structured data
Schema markup for your organisation, services, products, FAQs and authors so machines can read what each page is about.
Crawl access and technical checks
We review robots.txt, access for the main AI crawlers, rendering, page speed and internal linking so your content can be fetched and read.
Brand and entity signals
Consistent descriptions of your business across your site, Google Business Profile, directories, review sites and press, so models find the same facts everywhere.
Tracking and reporting
The same question set re-run every month, plus GA4 reporting on visits that arrive from AI platforms.
How It Works
From a baseline audit to monthly measurement of how AI platforms describe you.
Audit
Record how AI platforms currently describe your business and which competitors they name.
Plan
Prioritise the pages, questions and technical fixes likely to make the biggest difference.
Implement
Update content, structured data and technical setup, working directly in your site.
Monitor
Re-run the question set each month, report what changed and adjust the plan.
Built on a Solid Technical Foundation
AI platforms rely on the same crawlable, fast and well-structured pages that search engines do. Our technical SEO service fixes those foundations first.
Technical SEOWant Paid Placement in ChatGPT Too?
AEO improves how often AI tools mention your business in their answers. ChatGPT ads add paid placement alongside them.
ChatGPT Ads ManagementFrequently Asked Questions
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What is answer engine optimisation (AEO)?
AEO is the work of making your content easy for AI tools and search features to understand, quote and cite when they answer a question. It builds on SEO and adds structured answers, consistent brand information and checks on how AI platforms describe you.
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What is LLM visibility?
LLM visibility describes how often, and how accurately, large language models such as ChatGPT, Gemini and Claude mention your business when asked relevant questions.
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How is AEO different from SEO?
SEO focuses on ranking pages in search results. AEO focuses on being used as a source in generated answers. The two share a technical foundation, so good SEO helps AEO and we start from your existing site.
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Is GEO the same as AEO?
The terms overlap. GEO, or generative engine optimisation, is the broader label for visibility across generative AI tools, and AEO usually refers to being selected as the answer. We cover both.
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Can you guarantee ChatGPT will recommend us?
No. AI platforms choose their sources independently and change often. We can improve the content and signals they rely on and measure the change, but we cannot guarantee a mention.
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How long does it take to see results?
Technical and content fixes can usually be live within a few weeks. Changes in AI answers can take longer and vary between platforms, so we track results over several months.
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How do you measure results?
We record a fixed set of customer questions across each platform before work starts and repeat it monthly. We also report visits from AI platforms in GA4.
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Which platforms do you work on?
We work on WordPress, Shopify, WooCommerce and custom sites, and can make the changes ourselves rather than handing you a list of recommendations.
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How much does it cost?
We quote after a short discovery call, once the scope of the audit and the size of your site are clear.
Ready to See How AI Describes Your Business?
Book a consultation and we will show you where to start.
