Shopify Now Has Native A/B Testing: How Rollouts Works

Shopify added A/B testing to the admin. It’s called Rollouts, it shipped as part of the Winter ’26 Edition, and it means you can split-test theme changes without installing anything. Until now, running an A/B test on Shopify meant a third-party app. Shoplift, Intelligems, Convert — all charged separately, all injected external scripts into your ... <a title="How to manually add custom schema markup in Shopify" class="read-more" href="https://kahunam.com/articles/shopify/how-to-manually-add-custom-schema-markup-in-shopify/" aria-label="Read more about How to manually add custom schema markup in Shopify">Read more</a>